In 2013, American Express Canada’s Small Business Services conducted a marketing survey that involves around 529 small business owners in Canada. The research team found that 36 percent of the participants wanted to expand their brand but are clueless as to where to begin. Interestingly, 84 percent of the small businesses understand how important branding is to the success of their companies and yet 86 percent do not want to get expert help. “It is surprising to see that … [Read more...]
Archives for November 2015
Want Your Startup to Grow? Delegate
When you start a new business in Singapore, it becomes almost like your newborn child. You want to be involved in every single aspect of its existence. As your business grows, it’s almost similar to overseeing the growth and development of your toddler. You want to be further involved in every single facet of your child’s development and that is absolutely normal. You are not alone. However, when other people start to interact with your ‘baby’, sometimes, a parental kind of defense … [Read more...]
How To Speed Up The Process of Getting Quality Customer Feedback
It can be frustrating when you try to reach out to people to use your product or solution and give their observations, but they decline or even if they say yes, they usually throw vague and general feedback. And if it’s really not your day, you’ll get some out-of-this-world comments: How do you avoid getting creepy sketches and uniform suggestions on your feedback forms? How will you motivate your clients to take your customer … [Read more...]
7 Rock Star Business Lessons for Setting Up a Company in Singapore
Among the many reasons given by people like you who quit their full-time jobs to build their own business is to enjoy the freedom of unleashing and executing business ideas that you hope would change the world. In short, to be a rock star entrepreneur. But becoming one is not as hip as it sounds. Even if opportunities to learn the nuts and bolts of setting up your own business are widely accessible now, the truth is technical knowledge will never be enough. It … [Read more...]